How to Promote Yourself and Your Books by Chuck Wendig

That was how the title looked in my email header - but knowing Chuck Wendig, it was of course so much more.

Chuck is a bit potty-mouthed, so beware, but his content is excellent.  I particularly like the bit:
"Talking about your book should come from you. It should come from your heart. Say it differently every time. Talk about your books in the same voice you used to write the books."

How To Promote Yourself And Your Books On Social Media Without Feeling Like A Soul-Selling, Sleaze-Sucking Slime-Glob